Eastside Social . It's time to get real
Copy rational: I have worked with the thread (or brand proposition) of ‘real’. It’s all about bringing the dining experience back to something of substance. In a world where we are willing to accept an emoji over a real emotion, Eastside Social is bringing things back to real – with a side of charm!
This will resonate with the younger, savvy target audience who are perhaps travelling on business and are feeling disconnected. Or locals who are looking for a new experience that understands their desire to “escape the fake”.
In their world of fake news, fake insta influencers, and nutrition-less food fads (fake food), younger urban early adopters are on the search for what is real in their lives. It’s all about authentic consumption – that goes for their entertainment, their experiences, their relationships, and their food. Eastside Social can own that shift via the expression of their brand.
Agency: Known Associates
We’re keeping it real over here at Eastside Social. You remember real, right? It was that thing we all expected before everything became processed, sterilised, and digitalised.
We’re going back to the era of real – we figure it was lost somewhere between our last Mario Cart marathon and our first Myspace profile pic – and injecting it with a hefty dose of charm. And this isn’t just a weekend promise, it extends across the whole week. Sunday to Sunday (aka every day), you’ll find our East Perth digs serving up your barista coffee just the way you like it. Double shot decaf soy dirty chai? You got it! Then there’s breakfast *ahem* brunch (because brunch food is always better and can include non-judgement champagne), lunch, dinner, and drinks.
Back to our promise of real. It’s real nutrition packed with super-foods and super soulful flavours. Let your mood move between “Just grabbing some lunch on the run” to “Think I’ll settle in for a look at the wine list”. Whatever your mood, we got you.
You’re so done with fake news, fake insta influencers, and nutrition-less food fads (aka fake food). It’s about time we got real.
See you on the #Eastside
About us
We found our home in the heart of East Perth. While real food is our passion, we’re coupling our super fuel with a side of charm. Because you’re so done with fake and you’ve almost forgotten what charm is. Eastside Social is here to remind you of that tangible experience.
You travel often, you work hard, and you need real food to keep you buzzing. Eastside Social is bringing all of this together under a banner of real nourishment.
There are co-working spaces and urban conference rooms so you can fill your working day with all the vibes we’re creating. We all know that when you find a place to be productive, you never leave it. Ever.
Then there’s the location and we’re spoiled by our surroundings here in East Perth. Just a hop from Optus Stadium, a skip from the WACA, and a jump from the Swan River and Perth’s CBD. Our location is ready to become a game-day tradition (or a post-yoga brunch ritual if that’s more your thing). Some of our sleepover fam just wander downstairs to join our Eastside Social spaces.
When you’re feeling the need for something real, dive into the charm of Eastside Social.