Silk Wholesalers brand strategy

To be a great brand writer, you need to know strategy. For Silk Wholesalers, the brand strategy illuminated audience avatars, a brand voice, and a clear persona that ensured the words hit home for the right people. A sense of creative belonging was essential.

Once I had completed the brand strategy, I wrote the brand essence and brand story for Silk Wholesalers.

Brand essence

We’re the support act, here to help bring your creative vision to life

Silk Wholesalers, inspiring creativity

Brand story

Your next creation is already taking shape. In your mind’s eye, a note in your phone, or even as you spend time in the company of inspiring landscapes. Your process is uniquely yours, and when you land here, we become part of it. Choosing the right silk is like choosing the perfect creative partner. The one that will be your canvas for a vision brought to life.

 And that’s how it all started for us, with silk. Something more than just a fabric, a water-like textile from the earth. It’s delicacy and unique variations are just as individual as the creations that they become.

 As a locally owned small business we’re here as a creative ally. To offer advice in the selection process, and chat through your ideas so that you get the right textile for your piece. Aspiring fabric artists—as well as those who are ordering textiles for a community art group or school—are just as at-home here as career creatives. Everyone has a story to tell and it’s our joy to support every artist on their path to creating something worth savouring.

Through the gentle calm of an enchanting silk, your story can become something remarkable.

Get in touch to discuss the full brand strategy work completed.