Matters of Taste

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As Senior Copywriter at Lush, I worked alongside our creative strategist to rebrand Matters of Taste. Led by the proposition, food worth falling for, I wrote their new website alongside the brand strategy.

Website copywriting

At Matters of Taste our mission is to make the world a little smaller, by connecting you to the growers and culinary inspiration you need to infuse your meals with love and create Food Worth Falling For.

Life's too short for mundane food.

At Matters of Taste, we believe your relationship with food should be a love affair. Connected, passionate, and fulfilling. And like all great love stories ours begins with a connection. A special one, between you (the people of Western Australia) and the local growers who produce our food. From there we craft inspiring recipes and tutorials to spark creativity and fill your kitchen with passion.

Finally, the fulfilment comes from knowing that when you shop with Matters of Taste, you're helping the environment, supporting small business, and becoming part of a community on a mission to make the world a little smaller in a meaningful way.

Share the love and experience food worth falling for with Matters of Taste.

 

Farm produce, delivered

Produce boxes

Your produce box is a direct link to the local farmers who grow your food. From all over WA, these farmers are the people who bring us the fresh, seasonal produce that we deliver to your door (or you can click and collect from ours). Choose from a curated produce box or order the fruit and vegetables you need.

Gourmet food experiences

Food tours

There’s nothing better than embarking on an incredible food adventure; a whole trip dedicated to your love of food. These gourmet experiences serve up unforgettable meals, take you to the farms that grow your produce, and introduce you to the people who are shaping the future of our food. This year get to know your food a little better. 

 

For the love of food

Join the Collective

When people join together on a collective mission, magic happens. And, we believe in magic. Over at the Matters of Taste Collective, our mission is to join together in our passion for good food. The food that makes memories. The meals that are the greatest gift. This is the place for those who know that food is so much more than fuel; food is worth falling for.

Read the full website.

CopywritingClare Reid