The guide to branded entertainment

As Senior Copywriter at Dear Storyteller, Mike Drysdale, GM , and I co-wrote this ebook on branded entertainment. The goal: to eradicate ad-thinking and replace it with content that exists to serve its audience. It’s time to take marketing budgets and turn them into entertainment.

An excerpt from the book:

An easy way to think of it is with the mirror test. Basically, holding a mirror up to yourself as a consumer … a content consumer, an entertainment-seeker, an ad-avoider. Okay, a lot of assumptions are being made there; however, when you consider yourself as a consumer first – before you’re a client, a creative, or a marketer – you can uncover some pretty interesting insights. Ask yourself, “Would I watch the content my brand is creating?” You may discover that what you’re drawn to most are stories that speak to you and your worldview; watching/reading/listening to the things you actually care about. If an ad dares interrupt that pursuit, the impulse to [skip ad] is almost instantaneous. This nutritionless rhetoric is no substitute for the nourishing content that enriches our lives. 

So, why can’t brands exist in that nourishing space? Add value to the meaningful conversations we’re already having?

Download a copy of the Guide to Branded Entertainment

https://dearstoryteller.com/the-guide-to-branded-entertainment-2021/